Digital advertising and marketing: only the best ideas worldwide, since 2003

Fanta: Ice, Lemon and jokes

April 7, 2005 at 9:51 by Martina Comments

Fanta is running a viral campaign in Belgium through a microsite connected to its IcyLemon brand. The idea, developed by Ogilvy Interactive, has been launched on MSN on April 1st, and includes a series of advertainment jokes to engage friends with.

File under: , ,

Comments are closed.

Advertise here