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The Ford KA microcosm

August 5, 2008 at 7:33 by Martina Comments

From Brazil, a very nice website created by JWT Brazil for the new Ford KA. Imagine you’re an insect, an ant, a bee or a grasshoper, small enough to explore the car in all its tiny details, upload your photo (but fortunately it isn’t mandatory) and start your navigation.

I feel that to create something new and appealing for a car website is getting more and more difficult. In this case I think they did a very good job by using lovely illustrations and the horizontal navigation that really gives you the idea of a travel, of an exploration. Also the concept of transforming the user into an insect is a good idea to suggest the attention to details the journey will offer.

via The FWA.

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