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Join the LynxJet Club

January 25, 2006 at 8:27 by Martina Comments

A new sexy and ironic campaign by Lynx. In Australia, they have launched the LynxJet, a fictional airline full of virtual (?) sexy hostesses who will grant men a lot of fun. Lowe Hunt is behind the campaign (Interactive Creative Director: Jaime Corker).
There is also an exclusive Mile High Hotel which you can book, but be aware that they “reserve the right not to deliver if we think you are a sick bastard, or we just simply can’t be bothered“.
Actually, after doing some research on Google, I’ve found out this campaign isn’t really new. Lowe Hunt says it has been a huge success, so here is the reason why I post about it: sex sells. Sadly, every marketer should keep this in mind.

3 Responses to Join the LynxJet Club

  1. Captain Lynx says:

    this has actually been a total farce this campaign when it launched in AU. Lowe proclaimed they were launching an international airline. It turned out to be a bunch of hype, and was simply a branded up Jet Star plane. Then JetStar turned around and pulled out because the content was not deemed suitable.
    Article here -
    Article here -

  2. david ellis says:

    how do i get my lynx jet mile high club card

  3. david ellis says:

    how do i get my lynx jet mile high club card

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