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Join the LynxJet Club

January 25, 2006 at 8:27 by Martina Comments

A new sexy and ironic campaign by Lynx. In Australia, they have launched the LynxJet, a fictional airline full of virtual (?) sexy hostesses who will grant men a lot of fun. Lowe Hunt is behind the campaign (Interactive Creative Director: Jaime Corker).
lynxjet.jpg
There is also an exclusive Mile High Hotel which you can book, but be aware that they “reserve the right not to deliver if we think you are a sick bastard, or we just simply can’t be bothered“.
Actually, after doing some research on Google, I’ve found out this campaign isn’t really new. Lowe Hunt says it has been a huge success, so here is the reason why I post about it: sex sells. Sadly, every marketer should keep this in mind.

3 Responses to Join the LynxJet Club

  1. Captain Lynx says:

    this has actually been a total farce this campaign when it launched in AU. Lowe proclaimed they were launching an international airline. It turned out to be a bunch of hype, and was simply a branded up Jet Star plane. Then JetStar turned around and pulled out because the content was not deemed suitable.
    Article here -
    http://www.adnews.com.au/news.cfm?NewsID=1286&RandID=76193&SubscriberID=6705
    Article here -
    http://www.adnews.com.au/news.cfm?NewsID=1345&RandID=76193&SubscriberID=6705

  2. david ellis says:

    how do i get my lynx jet mile high club card

  3. david ellis says:

    how do i get my lynx jet mile high club card

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