Yes, ok, “sex sells”, but Lynx is always so smart in creating original and funny campaigns… I’ve found this ad on AdHunt, I guess Bartle Bogle Hegarty did it, but I’m not sure. It was created by Lowe Hunt Sydney.
Create your own, personalized and most of all, “sexy” Christmas card with the latest Lynx viral idea created by Dare. Just visit www.lynxmas.com. Nice idea, I’m sure men will love it, and women will ignore. The negative aspect is that having the girls spelling the message just takes too long.
Sometimes strange things happen. Today, for example, Brand Republic reports that Bartle Bogle Hegarty signed up Ben Affleck as face for Lynx. The handsome but not so good actor will star in a commercial shot in Los Angeles.
Warning: before clicking on the links in the post, make sure your volume is low. Lynx Lips, discover the Lynx effect and a series of sexy moans… When she’s hot, it’s sexy. When you’re hot, you stink… Another viral idea to promote a body spray to the male public. Mix videos, music and scratches to create your own sexy Old Spice spot. [Links via Adrants and Marketing Relationnel]
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