Create your own, personalized and most of all, “sexy” Christmas card with the latest Lynx viral idea created by Dare. Just visit www.lynxmas.com. Nice idea, I’m sure men will love it, and women will ignore. The negative aspect is that having the girls spelling the message just takes too long.
Sony Ericsson has launched an online global campaign to promote its its first Walkman-branded mobile phone/music player, the W800.
The IAB and MSN have awarded UK agency Wheel with the Creative Showcase for the US launch of Brahma beer. The campaign “You add – we multiplay” created by Poke London for the Christian Aid Week received an honorable mention (have a look at the Big Cow Farm viral). The microsite for the new Sony Ericsson K750 (by Dare Digital) we talked about recently, is also showcased on MSN’s site.
A couple of months ago Sony Ericsson has signed a sponsorship agreement with the WTA (which should stand for Women Tennis Association…). Now they are going online with a promotional site for the “Girls on Tour”. Dare Digital took care of the creative, developing an interactive and entertaining online experience. In the Tennis Challenge section you can tests your women tennis knowledge and you can also go “behind the scenes” of the WTA tour getting to know better some of the players.
The shortlists for the Revolution Awards 2005 have been announced. Eight companies are competing to win the Agency of the Year award: Dare Digital, Glue London, Grand Union, i-level, Profero, Quantum, The Usability Group and Unique Digital. Among the others, Dare Digital is running for six awards with four projects , all developed for the mobile industry: Sony Ericsson – K700i, O2 – Free Sim, Sony Ericsson – P910 and O2 – Friends.
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