Could dogs be the new cat? We’ve seen the bark side of the force – now Diesel has launched a film promoting their summer/spring eyeware range starring a foursome of top models bursting with character. I would have loved to have seen the pitch process for this one.
Back from the neverending May campaigns and from a week off in Southern France, I feel I have so much to (re)cover. I’ll do my best to write about the great interactive projects that have gone online around the Web during the last month or so. So forgive me if a few things won’t be as new and fresh as usual, but remember Adverblog’s motto is “showcase the best, and forget the rest”, so if there is something worth remembering, I’ll post it! The first project is quite new, and you still 7 days to join the first virtual balloon race on the Internet ever. It’s an idea by Poke for Orange.
It sounds very innovative, but also quite hard to explain, so I quote NMA to explain you what is about: “The technically complex project is a bid to engage with online audiences through blogs and social media. The race will promote Orange’s mobile tariffs by inviting users to tag a balloon shaped like its dolphin, panther, canary and racoon brands. The race launches in three weeks and entrants will be able to track and control their balloon as it travels across the web. Each site equals one internet mile and the user with the most miles at the end of seven days wins. Players can also get bonus prizes and energy boosts for their balloons“.
From the UK, a very original website created by Poke London to promote Orange’s “Speak Easy” pay as you go plan. Perfectly in line with the campaign’s tagline “Good things should never end”, the site offers an unlimited experience. At first sight, nothing happens, so you’ll better start loading the site then go, have a drink, and come back to explore it… Also, it might help if I tell you you have to scroll down and scroll down to discover what it’s all about.
The IAB and MSN have awarded UK agency Wheel with the Creative Showcase for the US launch of Brahma beer. The campaign “You add – we multiplay” created by Poke London for the Christian Aid Week received an honorable mention (have a look at the Big Cow Farm viral). The microsite for the new Sony Ericsson K750 (by Dare Digital) we talked about recently, is also showcased on MSN’s site.
This post’s title has nothing to do with RSS, this time “feed” is related to “food”, and to the new campaign launched by Jamie Oliver (a famous English cook) to promote healthy nutrition. The idea is to ban the junk and get fresh, tasty and, above all, nutritious food back on the school dinners menu. The Feed Me Better web site, created by Poke London, features an online petition to collect as many signatures as possible to be shown the government.
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