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Tag archives: Bartle Bogle Hegarty

The “Second Life” of Leo Burnett

on September 29, 2006 by Martina Comments

Advertising creatives looking for a new opportunity in virtual world can now apply for a position at Leo Burnett’s online agency in Second Life. Brandrepublic reports Leo Ideas Hub is a new “virtual” department which will connect over 1.600 creatives worldwide who will be able to interact and showcase their work within Second Life. Update: if you’re interested in Second Life, I also reccomend you this article published this week on The Economist. Update n. 2: Bartle Bogle Hegarty has the same plan has Leo Burnett, read more on The Guardian.

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Wash me

on January 10, 2006 by Martina Comments

Yes, ok, “sex sells”, but Lynx is always so smart in creating original and funny campaigns… I’ve found this ad on AdHunt, I guess Bartle Bogle Hegarty did it, but I’m not sure. It was created by Lowe Hunt Sydney.

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Advertising industry lacks talent

on December 7, 2005 by Martina Comments

Interviewed on Media Guardian, Bartle Bogle Hegarty founder John Hegarty believes the lack of talented people in advertising industry is a “major, major problem”. The industry is getting more and more complex and this sophistication requires people with skills and talent, ready to adapt to the new challenges.

Before, it was easier to get people because what we needed them to do was less than we need them to do today. (…) We have an industry that’s totally appalling in training people. I think it’s hard, the creative department is unbelievably hard. There’s a dearth of good creative directors out there – a complete dearth.

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Sony Ericsson “Soundtrack to your life” campaign

on August 14, 2005 by Martina Comments

Sony Ericsson has launched an online global campaign to promote its its first Walkman-branded mobile phone/music player, the W800.

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