The “Second Life” of Leo Burnett
Advertising creatives looking for a new opportunity in virtual world can now apply for a position at Leo Burnett’s online agency in Second Life. Brandrepublic reports Leo Ideas Hub is a new “virtual” department which will connect over 1.600 creatives worldwide who will be able to interact and showcase their work within Second Life.
Update: if you’re interested in Second Life, I also reccomend you this article published this week on The Economist.
Update n. 2: Bartle Bogle Hegarty has the same plan has Leo Burnett, read more on The Guardian.