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The “Second Life” of Leo Burnett

September 29, 2006 at 1:17 by Martina Comments

Advertising creatives looking for a new opportunity in virtual world can now apply for a position at Leo Burnett’s online agency in Second Life. Brandrepublic reports Leo Ideas Hub is a new “virtual” department which will connect over 1.600 creatives worldwide who will be able to interact and showcase their work within Second Life.
Update: if you’re interested in Second Life, I also reccomend you this article published this week on The Economist.
Update n. 2: Bartle Bogle Hegarty has the same plan has Leo Burnett, read more on The Guardian.

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