Tag archives: leo burnett

Coke Small World Machines

Coke just launched their ‘Small World Machines’ which are aimed at creating simple moments of happiness between two nations at odds - India and Pakistan. They bring a live touch screen experience to the normal vending machines, letting Indians and Pakistanis interact with and engage across country borders. Very touching indeed. Read more…

Mannequins turned into domestic abuse victims

Violence on women is a huge problem in Italy. Yes, we are in 2013, but my country is so terribly medieval when it comes to women’s discrimination and domestic abuse. And we still don’t do enough to condemn, prevent and report the problem. This is probably why I was particularly happy to see this initiative that British fashion brand Vivienne Westwood created at their flagship store in Milan last November. Women mannequins turned into domestic abuse victims. Right there, in the center of Milan’s fashion district, where everything is perfectly polished, they decided to punch people in the stomach with a great attention grabbing setup. Read more…

Alcatraz food delivery

Spectacular campaign made in Spain to promote the first season of the TV series Alcatraz. With the goal of making people life a prison-like experience without leaving home, a “special” food delivery service was created. I don’t wanna tell you more, watch the case study video. Read more…

Switch Channel - Move Homes

When property prices slumped in the United Arab Emirates, moving & storage company ‘The Box’ wanted to stand out with their TV ad. They wanted to demonstrate how easy and worry-free it is to move with them. Their idea: moving with us is as easy as switching channels on your remote.

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Heineken opens your QR world

Wearing a slogan on your t-shirt is so passé. This summer Heineken Poland have used customised QR codes to let you say what needs to be said. Punters at the Heineken Open’er Music Festival were able to get personal statements encoded and turned into QR code stickers. Other festival guests could then scan the codes and strike up a conversation based on the statements. Read more…

Merry Christmas, Mr. Cabbie

Leo Burnett Colombia and Coca Cola devised a special treat for taxi drivers who had to work on Christmas Eve. For one thing, their special passenger turned out to be a Mr. Santa. Additionally, he had a very familiar destination for each driver. Read more…

Solen Crazy Balloon Gum #Print

I love a good visual print ad and these ones from Solen Crazy Balloon Gum are nice.

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The “Second Life” of Leo Burnett

Advertising creatives looking for a new opportunity in virtual world can now apply for a position at Leo Burnett’s online agency in Second Life. Brandrepublic reports Leo Ideas Hub is a new “virtual” department which will connect over 1.600 creatives worldwide who will be able to interact and showcase their work within Second Life. Update: if you’re interested in Second Life, I also reccomend you this article published this week on The Economist. Update n. 2: Bartle Bogle Hegarty has the same plan has Leo Burnett, read more on The Guardian.

Yoga interactive posters

Leo Burnett China for Y+ Yoga Center. This campaign just won the Silver Drum at the Golden Drum advertising festival in Slovenia. It is really interactive!

Top city brands in the world

Strategiy reports global ad agency Leo Burnett has conducted research with leading pollster YouGov among 4,000 adults in the UK to understand their perceptions of 50 global cities, on a number of dimensions developed specifically to determine brand health. New York, Sydney and London topped the list of the 50 leading city brands worldwide, ahead of Barcelona, Paris, Rome, Las Vegas, LA, Toronto and San Francisco respectively.