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Merry Christmas, Mr. Cabbie

January 2, 2012 at 1:14 by Tim Comments

Leo Burnett Colombia and Coca Cola devised a special treat for taxi drivers who had to work on Christmas Eve. For one thing, their special passenger turned out to be a Mr. Santa. Additionally, he had a very familiar destination for each driver.

The supers are in Spanish but you get the gist of it: Santa had the cabbies drive to their own homes. Afterwards he took their shift and worked for the drivers while they shared the evening with their families.

Santa at the wheel

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