This amusing and nicely animated video by Ameal Isnard and Leo Bridle features an alternative Olympic torch relay and a different point of view on and from the streets on London. Read more…
The greatest event when it comes to sports, the Olympic Games, are about to begin in London in a couple of days. But greatness is everywhere, according to this inspirational piece launched today by Nike: Read more…
Reebok wanted to create a backdrop of truly epic proportions for their range Cross Fit. Hopping on the 3D street art craze, they commissioned artists 3D Joe and Max to break the Guinness World Record for the largest ever 3D street art piece. Read more…
The Heart exhibition at the Wellcome Collection explores the medical and cultural significance of the heart. Featuring exhibits from the Egyptian Book of the Dead, Leonardo da Vinci and Andy Warhol, through to live heart surgery.
Interesting to discover such an interactive site to promote an exhibition. Curious to find medical information approached in such a way. It’s not really the kind of content I’ll be willing to discover (I’m too easily impressionable), but I definitely appreciate the effort of making science and medicine accessible.
The agency behind the site is Unit9.
From the UK, an interesting example of online marketing used to drive teens to a museum. Created by Preloaded, the site supports the opening of the LaunchPad gallery at London’s Science Museum in November.
It consists of a series of advergames with the aim of teaching people of all ages about all matters relating to physics. More or less it’s a “learning by doing” method.
The games are challenging to play, and this makes the experience fun and rather addictive. Plus there is also a “viral” side of the project: you can create your own physics-based challenges and share them with your friends. Isn’t this edutainment 2.0?
If you’re based in London and you’re tired of having everyday the same lunch, discover MINI’s alternative proposals. On the other lunch break you will discover a series of activities organized to make you experience something new during lunch break. For example today, you can take the challenge and try to beat a lie detector. If today you are busy, then in two weeks time you can take a special class to learn how to tactfully decline proposals… The lunch alternative ideas sounds pretty funny, but once again what’s interesting to point out is MINI’s ability to create offline experiences worth participating and even simply talking about. And this, for an aspirational brand like MINI already means “mission accomplished”.
After the Expedia’s Blue Sky Day, another interesting “art marketing” initiative that involves the National Gallery in London and a brand (Hewlett-Packard). It’s called “The Grand Tour“, it’s a project to bring the art to the streets, to the places where people live and pass by every day in order to encourage Londoners (and tourists) to visit the National Gallery. All around Covent Garden and Soho (both very close to the National Gallery), HP has printed and placed reproductions of classic masterpieces such as the Head of Saint John the Baptist by Caravaggio (installed close to a sexy shop) or a Botticelli in a covered walkway. They even placed a museum guard to make sure nobody gets too close to Rubens’ Samson and Delilah. The concept has been developed by The Partners. You can read more about the initiative on The Guardian, which also features a rich photo gallery. via Hidden Persuader.
BrandRepublic reports reward-based consumer website Pigsback.com is giving away anti-stress piggies to London commuters. At Tube and railway stations field marketing teams dressed in pig suits are looking for 25-35 years old women who represent the target audience for this campaign. The idea (by Tribe) is to generate brand awareness and curiosity, driving traffic to the website.
Strategiy reports global ad agency Leo Burnett has conducted research with leading pollster YouGov among 4,000 adults in the UK to understand their perceptions of 50 global cities, on a number of dimensions developed specifically to determine brand health. New York, Sydney and London topped the list of the 50 leading city brands worldwide, ahead of Barcelona, Paris, Rome, Las Vegas, LA, Toronto and San Francisco respectively.
Incentivated has been selected by the Greater London Authority to provide targeted mobile marketing communications to Londoners. Texting the word “Mayor” to the shortcode 62967 Londoners will have the possibility to discover a new range of location-based services and mobile commerce services such as the “Ticket request by SMS”. Mobile marketing will also be used to promote events in the capital and inform people about the GLA initiatives. [News via E-Consultancy]
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