The popular board game Monopoly is celebrating its 70th anniversary with an incredibly original initiative. DDB London and Tribal DDB have created a real-life Monopoly that allows people to play online or via SMS. As Netimperative reports, the game will be played out for real on the streets of London, using taxis as playing pieces via GPS technology. The gaming mechanism is probably more difficult to explain than to actually try… The final prize is extremely attractive, especially if you live in the expensive London: you get the rent paid for one year! An integrated advertising campaign is building awareness and driving traffic to Monopolylive.com.
A definitely fresh guerrilla marketing idea for Volkswagen. The new Polo is promoted in London with any icy car parked in the city center. As we can guess from the picture below, the air conditioning works pretty well [link via Marketing Alternatif]
Thanks to Michael, I’ve found out about this interesting event which is going to take place in London on July 20th. The Branded Content Marketing Association (BCMA) is hosting Europe�s first �Advergaming� event: �Advertising Through Games�. A panel of experts from the games and advertising industries will gather to discuss issues such as the impact of games on other media’s consumption and the potential of games as advertising. To find out more about it, I suggets having a look at the press release.
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