This isn’t new, but I thought it was interesting. Sony found a very simple but effective way to get the Xperia Z into the hands of iPhone users at the Way out West music festival in Sweden. They created a popup battery charging station at the festival and offered the chance to try out an Xperia Z while their old phone was charging. Read more…
This is an interesting idea that should be a crowd pleaser for the twitterati. The Metropole Orchestra is currently under threat due to budget cuts. To raise awareness of its plight they invite you to come play on a digital piano and compose a (musical) tweet that just might be played back by the Metropole Orchestra in a live Tweetphony tomorrow (Friday 26th).
Thanks to Michael, I’ve found out about this interesting event which is going to take place in London on July 20th. The Branded Content Marketing Association (BCMA) is hosting Europe�s first �Advergaming� event: �Advertising Through Games�. A panel of experts from the games and advertising industries will gather to discuss issues such as the impact of games on other media’s consumption and the potential of games as advertising. To find out more about it, I suggets having a look at the press release.
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