Following up on our Cannes Predictions Part 1, I thought it would be interesting to see what some of the Cannes judges are expecting or looking for this year. See what four of the judges have to say below.
This isn’t new, but I thought it was interesting. Sony found a very simple but effective way to get the Xperia Z into the hands of iPhone users at the Way out West music festival in Sweden. They created a popup battery charging station at the festival and offered the chance to try out an Xperia Z while their old phone was charging. Read more…
It’s great to see a brand flip industry standards. The Art Series Hotel in Melbourne turned the problem of low occupancy rates into a communication opportunity as well as an additional revenue stream. Overstay Checkout is a very clever promo and activation idea that touches on product innovation.
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