It’s great to see a brand flip industry standards. The Art Series Hotel in Melbourne turned the problem of low occupancy rates into a communication opportunity as well as an additional revenue stream. Overstay Checkout is a very clever promo and activation idea that touches on product innovation.
Trojan condoms is online in Canada with a new website to “showcase” its products. The site is conceived as an hotel, and visitors are invited to explore the rooms to discover what the silhouettes are doing and, of course, the different Trojan condoms available. If you’re in the office, be aware to visit the site with the audio turned off.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy