Tag archives: hotel

Who hasn’t asked for a late checkout?

It’s great to see a brand flip industry standards.  The Art Series Hotel in Melbourne turned the problem of low occupancy rates into a communication opportunity as well as an additional revenue stream.  Overstay Checkout is a very clever promo and activation idea that touches on product innovation.

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Welcome to the Trojan Hotel

Trojan condoms is online in Canada with a new website to “showcase” its products. The site is conceived as an hotel, and visitors are invited to explore the rooms to discover what the silhouettes are doing and, of course, the different Trojan condoms available. If you’re in the office, be aware to visit the site with the audio turned off.