Tag archives: word-of-mouth

An Uber experience: ride with the DJ

The mobile app, Uber, has partnered with Afrojack, one of its celebrity advocates to highlight the VIP credentials of the service.

The idea is simple. As Afrojack is taken to his own event in a Bentley Flying Spur, Uber will add Afrojack’s ride to their app service for one hour. Users of the service will then be able to select the option to ride with the celebrity DJ and one lucky winner (plus a friend) will be selected and picked up by Afrojack and taken in the same car and given a VIP ride to, and VIP access at the dance event. Read more…

Who hasn’t asked for a late checkout?

It’s great to see a brand flip industry standards.  The Art Series Hotel in Melbourne turned the problem of low occupancy rates into a communication opportunity as well as an additional revenue stream.  Overstay Checkout is a very clever promo and activation idea that touches on product innovation.

Read more…

Branded content and word-of-mouth

Last week eMarketer has published the results of a research by Sharpe Partners which investigated the potentials of viral marketing. The results are interesting, since they confirm the power of viral marketing: 89 percent of US users are likely to share content with friends and colleagues, and only 5 percent refuse to share content that contains a clear brand message.

Word-of-mouth for the new Renault Clio

The new Renault Clio is promoted in France with three short clips, quite funny and a little bit mad. The ads will only appear online, pushed with an online campaign and word-of-mouth. Publicis Net is behind this campaign, which is supported by a nicely designed website localised in several European languages.

Word of mouth: love it or hate it

You can love it, you can hate it. But surely you can’t stop it. It’s the word of mouth, the viral effect that can damage (or even destroy) your brand or can make you a star in a few days. I enjoyed reading a very good article about viral marketing on Le Monde (in French), which usually doesn’t cover this kind of issues. Entitled “Les gu

Mobile marketing goes to Hollywood

Two upcoming summer releases, “The Hulk” and “Legally Blonde 2″ will be promoted also using wireless marketing. As IAR reports, both Universal Pictures and MGM have decided to start mobile campaigns with text-messaging sweepstakes and themed ringtones. Since “word-of-mouth” it’s a key issue in a movie promotion, the decision to start using cellular phones to get people talk about movies appears to be particularly interesting. In my opinion, the problem, again, might become the spam. Mobile phones (and mobile users) gotta be handled with care, privacy respect is not an option.