Digital advertising and marketing: only the best ideas worldwide, since 2003

Branded content and word-of-mouth

on February 6, 2006 by Martina Comments

Last week eMarketer has published the results of a research by Sharpe Partners which investigated the potentials of viral marketing. The results are interesting, since they confirm the power of viral marketing: 89 percent of US users are likely to share content with friends and colleagues, and only 5 percent refuse to share content that contains a clear brand message.

File under: branded content, word-of-mouth

Word-of-mouth for the new Renault Clio

on September 13, 2005 by Martina Comments

The new Renault Clio is promoted in France with three short clips, quite funny and a little bit mad. The ads will only appear online, pushed with an online campaign and word-of-mouth. Publicis Net is behind this campaign, which is supported by a nicely designed website localised in several European languages.

File under: publicis net, renault clio, word-of-mouth

Word of mouth: love it or hate it

on February 3, 2005 by Martina Comments

You can love it, you can hate it. But surely you can’t stop it. It’s the word of mouth, the viral effect that can damage (or even destroy) your brand or can make you a star in a few days. I enjoyed reading a very good article about viral marketing on Le Monde (in French), which usually doesn’t cover this kind of issues. Entitled “Les gu

File under: guerrilla marketing, viral marketing, word-of-mouth

Mobile marketing goes to Hollywood

on June 23, 2003 by adverblog Comments

Two upcoming summer releases, “The Hulk” and “Legally Blonde 2″ will be promoted also using wireless marketing. As IAR reports, both Universal Pictures and MGM have decided to start mobile campaigns with text-messaging sweepstakes and themed ringtones. Since “word-of-mouth” it’s a key issue in a movie promotion, the decision to start using cellular phones to get people talk about movies appears to be particularly interesting. In my opinion, the problem, again, might become the spam. Mobile phones (and mobile users) gotta be handled with care, privacy respect is not an option.

File under: mobile marketing, viral marketing, wireless advertising, word-of-mouth

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