My friends at Publicis Net Paris just launched an online sensorial experience around the new Thomson’s Black Diamond mp3 player. The site is available in three languages and aims at engaging the visitor with a unique elegant and sophisticated product. Not everything on the site is 100% original, as the tactile experience has already been seen some time ago with Mercedes from A to S, but in any case it’s a good website which plays with the senses and features the product in a stylish way.
In France, Publicis Net has recently launched a promotional website (C koi ce hold Up ?) for the mobile phone carrier SFR. Heavy use of Flash for a colorful and pleasant experience, especially designed to appeal the youngest consumers. I loved the sound design and in particular the integration of loading effects and music. Click for example “Boulafa Safe” or “Le son SFR music” and enjoy!
The new Renault Clio is promoted in France with three short clips, quite funny and a little bit mad. The ads will only appear online, pushed with an online campaign and word-of-mouth. Publicis Net is behind this campaign, which is supported by a nicely designed website localised in several European languages.
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