Renault has just launched a mini-site to support its Clio by Rip Curl limited edition. Considering the fact that it’s “just” a product site, I believe they’ve done quite a good job, with nice illustrations, smooth navigation and enough attention to the car’s details. Since Rip Curl defines itself “the ultimate surfing company” I believe the site manages pretty well to deliver properly the mood that characterizes the car’s edition. Nothing really fancy, but sometimes the simpler is the better.
The new Renault Clio is promoted in France with three short clips, quite funny and a little bit mad. The ads will only appear online, pushed with an online campaign and word-of-mouth. Publicis Net is behind this campaign, which is supported by a nicely designed website localised in several European languages.
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