Clio and the riders’ mood
Renault has just launched a mini-site to support its Clio by Rip Curl limited edition. Considering the fact that it’s “just” a product site, I believe they’ve done quite a good job, with nice illustrations, smooth navigation and enough attention to the car’s details.
Since Rip Curl defines itself “the ultimate surfing company” I believe the site manages pretty well to deliver properly the mood that characterizes the car’s edition. Nothing really fancy, but sometimes the simpler is the better.