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Branded content and word-of-mouth

February 6, 2006 at 9:07 by Martina Comments

Last week eMarketer has published the results of a research by Sharpe Partners which investigated the potentials of viral marketing. The results are interesting, since they confirm the power of viral marketing: 89 percent of US users are likely to share content with friends and colleagues, and only 5 percent refuse to share content that contains a clear brand message.
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