An Uber experience: ride with the DJ
The mobile app, Uber, has partnered with Afrojack, one of its celebrity advocates to highlight the VIP credentials of the service.
The idea is simple. As Afrojack is taken to his own event in a Bentley Flying Spur, Uber will add Afrojack’s ride to their app service for one hour. Users of the service will then be able to select the option to ride with the celebrity DJ and one lucky winner (plus a friend) will be selected and picked up by Afrojack and taken in the same car and given a VIP ride to, and VIP access at the dance event.
Uber is a booking service that offers premium car books via a mobile app that connects you with drivers. Having launched in Amsterdam at the end of 2012, the car ordering service has partnered with one of its biggest fans and Top 10 international DJ, who will be playing on the evening of Friday 18th as part of Amsterdam Dance Event (ADE).
As ADE is one of the largest electronic music festivals in the world – attracting over 300,000 international guests – the event is the perfect opportunity to partner with a celebrity die-hard fan like Afrojack.
One of the essential lessons in how to activate your brand advocates from Jackie Huba’s recently released book Monster Loyalty is to continually give your fans reasons to talk about you. It seems to me like this campaign from Uber does just that; create an experience that music and Uber fans would love to have for themselves.
Uber has used its service to create innovative promotions that generate something to talk about in the past. This summer the company used its platform to deliver ice creams and in San Francsico they offered Back to the Future fans the opportunity to book a ride in a Delorian DMC-12.