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Cannes Predictions - Part 1

May 29, 2014 at 8:55 by Bridget Comments

Cannes is always a bit of a lottery.  However, it’s been fun to step back and think about what themes we might see emerging this year.  You’ll find a wrap up below :

  • Advertising inspired by the environment (in realtime)
  • Advertising re-enchants (or hacks) the everyday
  • Selfies and the importance of me
  • Advertising that reinvents the product
  • The most interesting man in the world is trending
  • Advertising that might make the jury laugh.
  • Blockbusters
  • Grand Prix or nothing

See Cannes Predictions Part 2 > “What the judges say”.

@DigitasLBi_Fr Cannes Lions Predictions 2014 from Bridget Jung

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