The great phone swap
This isn’t new, but I thought it was interesting. Sony found a very simple but effective way to get the Xperia Z into the hands of iPhone users at the Way out West music festival in Sweden. They created a popup battery charging station at the festival and offered the chance to try out an Xperia Z while their old phone was charging.
This hijacking approach to product trial reminds me of the Chevrolet’s “Rescue Drive” from last year.
Agency : CP+B, Sweden