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The great phone swap

December 15, 2013 at 5:08 by Bridget Comments

This isn’t new, but I thought it was interesting.  Sony found a very simple but effective way to get the Xperia Z into the hands of iPhone users at the Way out West music festival in Sweden.  They created a popup battery charging station at the festival and offered the chance to try out an Xperia Z while their old phone was charging.

This hijacking approach to product trial reminds me of the Chevrolet’s “Rescue Drive” from last year.

Agency : CP+B, Sweden

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