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Tag archives: edutainment 2.0

Science Museum, edutainment 2.0

on October 19, 2007 by Martina Comments

From the UK, an interesting example of online marketing used to drive teens to a museum. Created by Preloaded, the site supports the opening of the LaunchPad gallery at London’s Science Museum in November.

It consists of a series of advergames with the aim of teaching people of all ages about all matters relating to physics. More or less it’s a “learning by doing” method.

The games are challenging to play, and this makes the experience fun and rather addictive. Plus there is also a “viral” side of the project: you can create your own physics-based challenges and share them with your friends. Isn’t this edutainment 2.0?

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