The other lunch break
If you’re based in London and you’re tired of having everyday the same lunch, discover MINI’s alternative proposals. On the other lunch break you will discover a series of activities organized to make you experience something new during lunch break.
For example today, you can take the challenge and try to beat a lie detector. If today you are busy, then in two weeks time you can take a special class to learn how to tactfully decline proposals…
The lunch alternative ideas sounds pretty funny, but once again what’s interesting to point out is MINI’s ability to create offline experiences worth participating and even simply talking about. And this, for an aspirational brand like MINI already means “mission accomplished”.