Tag archives: olympics

We Believe - The Australian Paralympic Commitee

In a sports mad nation, the Australian Paralympic Team is one of their most successful, but least known teams. Their governing body faced a critical funding shortfall for both the 2014 Sochi Games and Rio 2016, with much of their government and corporate funding already committed to education and talent identification. The Solution - We Believe: it takes a lot of self-belief to make it as an elite sportsperson, but for a Paralympian, that only takes you part of the way. This campaign rallied Australia behind the team, and provided a platform that could extend to Rio. Read more…

Huggies hijacks olympics with Baby Championships

Huggies Korea takes on Pampers (official olympic sponsors) with this YouTube/UGC campaign “Baby Championships“.  Babies and cats have always been top of the charts for UGC.  It’s interesting to see a brand transform what is pretty bland UGC content into something that’s shareable.   Read more…

British Airways & MINI Olympic symphonies

Nice little interactive project by BBH London for British Airways. All the tweets, posts and messages that British fans share to support home athletes at the Olympics are compiled creating a sound wave that shows the amount of social buzz throughout the day. An interactive symphony is played, and the music shows a crescendo when the social conversation gets louder and, viceversa, slows down when fans become more quiet . Read more…

Specsavers capitalises on Olympics Korea flag fiasco

Specsavers has very quickly and effectively launched a tactical press advert jumping on the furore around the error that took place at the Olympics on Wednesday when the country flags were mixed up for North and South Korea at a football match.  Read more…

Video of the day: Olympic Vermin

This amusing and nicely animated video by Ameal Isnard and Leo Bridle features an alternative Olympic torch relay and a different point of view on and from the streets on London. Read more…

Could you be a medallist?

Do you feel the Olympic fever? Have you ever dreamed to be on Olympic athlete? The Guardian has just launched a funny retro advergame that allows you to see how your personal best in the 100m, 10km, 100m freestyle swim and bicycle road race compares against the all-time greats - and whether your time would have ever earned you a place on the podium. Read more…

BBC London’s Calling

In the UK, the BBC has just released a commercial to promote its coverage of the upcoming London Olympics. The 60 seconds animated video, which shows the United Kingdom landscape transformed into a giant sport arena, is generating quite a lot of buzz online. The choice of creating an animation instead of filming real athletes is very much under discussion by the public and quite a lot of people don’t like the stylized cartoonish approach. Read more…

Google Street View on the slopes of the Olympics

Google Street View is now on the sky slopes of Vancouver. You can see the venues of the upcoming Olympics and experience the slopes from the snowmobile Street View. So cool!

Supervolley Brazil

The Brazilian volley team will be surely playing for the gold at the Olympics in China and Olympikus, on of the team’s sponsors, is cashing on their popularity with the launch of an impressive 3D advergame.

Visitors are invited to create their team picking from a selection of the top Brazilian players, “cartoonized” as super athlets. Before starting the game it is also possible to decide the game uniforms and the color of the ball.

Read more…

BBC: Journey to the West

My previous post about TV marketing on the Web is just 2 days old, and the BBC is here again to surprise us with another impressive spot created to promote its coverage of the Olympic Games.

As explained on the BBC website, the animated sequence, based on the classical Chinese novel, “Journey to the West”, has been produced by Damon Albarn and Jamie Hewlett, the men behind virtual band Gorillaz. It will feature on TV, radio, web and mobile, introducing coverage of the Games on BBC Sport - the Olympic broadcaster in the UK.