The Norwegian School of Creative Studies aims to educate people for a number of professions within the creative industry. A great idea delivered beautifully. So how creative are you?
Credits: Good Morning and Anorak
Specsavers has very quickly and effectively launched a tactical press advert jumping on the furore around the error that took place at the Olympics on Wednesday when the country flags were mixed up for North and South Korea at a football match. Read more…
With the huge growth that Pinterest has been experiencing in the last few months, and which we’ve talked about here previously, it was only a matter of time until brands started to use Pinterest for tactical executions. This one could potentially be the one of the simplest, yet smartest yet. Read more…
On iMediaConnection Matt Heinz writes “It’s the Message, Stupid“, saying that rich media ads are too much focused on the creative aspects and often miss to communicate a clear advertising message. Matt says:“Rich media advertisements are by their nature more complex. Too often, that complexity leads to complicated ads.”
I think he’s right, most of the times rich media just make people click away since they don’t understand what the ad is about or even worse, what that flashy thing is doing moving around the screen.
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