The Norwegian School of Creative Studies aims to educate people for a number of professions within the creative industry. A great idea delivered beautifully. So how creative are you?
Credits: Good Morning and Anorak
In winter Norway is freezing, and the weather makes it impossible to use iPad outdoors, as you cannot make the touchscreen work with gloves. In such situation, SMFB came up with a brilliant idea to launch and seed IKEA’s new catalog for iPad. The agency created and distributed a special sewing kit, called “Beröra” (which means “to touch”) that in pure IKEA style enabled Norwegians to customize their mittens and make them iPad-friendly. Read more…
A friend just sent me this TVC made in Norway. Not sure if it’s brand new, or has been out there for some time already. Whatever the case, it’s brilliant, for movies’ lovers and not only.
Agency Try/Apt, Norway turned E6, the Norwegian equivalent of Route 66, into a roulette board using Google maps and StreetView. The site asked Norwegians to place their bets on how far a Golf BlueMotion could run on a single tank of fuel. If the car car stopped on your spot, it would be yours.
Selling a car on the base of its fuel consumption is not an easy task. And I can think about the faces of the creatives when they were told the USP for a Volkswagen Golf was the fact that it can drive for over 1500 km on a single tank of fuel. So kudos to Norwegian agency Try for creating such a nice integrated campaign that kicked off on TV and “exploded” online creating buzz and consumer engagement.
As usual, I love to discover and present projects from all around the world. For example, today let’s fly to Norway, to join The Eco Dance. Thomas, from King (the agency behind the project together with From STHLM with love), provided us with some background information to better understand the work.
ICA is Scandinavia’s leading grocery chain. Their advertising concept is a long running international award winning sit-com about a store, running in Sweden and Norway. For the introduction of the private ecological label “I love Eco” in Norway, one of the characters, Marius, came up with the idea of an ecological dance.
There are plenty of mini-sites out there to create branded and personalized Xmas cards and/or to promote exclusive Xmas deals. However, I bet you still haven’t seen anything as mental as the Cupido site.
Before giving you the link, I have to warn you Cupido is a Norwegian sexy shop… don’t expect to find the “regular” Xmas decorations nor to meet a “regular” Santa Claus… and yes, you will find some interactive nudity, with a touch of sense of humor…
If you are not prudish, then click here…
From Norway, a campaign that takes online advertising a step further, introducing the concept (a)live banners. Media couldn’t be richer than this, since the message in the banner is updated live by a copywriter that adapts it to the news on the page where the ad is appearing.
Created by Mediafront the campaign had the goal of building interest and awareness in a news/entertainment site called Sol. Three copywriters have taken turns in the commentary chair, producing 150 hours of content for the front pages Norway’s largest websites. So far, around 1000 unique ads have been created, using a Pen Tablet and a custom publishing tool via Flash Media Server.
Mediafront’s idea has been extremely cool, and I add a further (impossible?) point: can you imagine if users could have been able to reply to the copywriters custom comments? To learn more about Sol’s campaign, check out the recap put live by the agency.
This is a crazy food related website, coming from Norway. I found it on Reklam Feber, I didn’t understand a word, but I watched it for two minutes and it made me laugh a lot. The site has a video featuring a sort of super hero who explains the qualities of a new series of product with less sugar and less fats, plus there is a simple advergame to play. Nothing special nor particularly innovative, I would say, but the whole thing is amusing, and I think it works pretty well in generating awareness on a packaged food (not the easiest product to make appealing). Is therefore branded entertainment the best way to go to promote food and CPG?
In Norway the Norwegian music industry has launched a campaign called “Piracy kills music“. A short documentary in black & white created by McCann, explains the history of music piracy so far and analyses the effects on the industry. The video, in three chapters (also available in English), it’s very nice to watch, as it looks like Mel Brooks’ Young Frankenstein meeting an American documentary of the Fifties. Yes, maybe I have my very own way to associate movies and ideas, but have a look and tell me what you think… via Laurent’s blog.
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