From Sweden, a great example of interactive banners that take full advantage of the power of online media. Depending on the weather conditions in the city where you are connecting from, you get a different recommendations on the jacket you should wear.
Basically the rich media recognizes your IP address and it’s able to connect and match a weather forecast service with the product database. What is also smart is the fact that you can type your next destination, getting both the weather conditions and therefore the suggested product to wear there.
From Norway, a campaign that takes online advertising a step further, introducing the concept (a)live banners. Media couldn’t be richer than this, since the message in the banner is updated live by a copywriter that adapts it to the news on the page where the ad is appearing.
Created by Mediafront the campaign had the goal of building interest and awareness in a news/entertainment site called Sol. Three copywriters have taken turns in the commentary chair, producing 150 hours of content for the front pages Norway’s largest websites. So far, around 1000 unique ads have been created, using a Pen Tablet and a custom publishing tool via Flash Media Server.
Mediafront’s idea has been extremely cool, and I add a further (impossible?) point: can you imagine if users could have been able to reply to the copywriters custom comments? To learn more about Sol’s campaign, check out the recap put live by the agency.
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