With the huge growth that Pinterest has been experiencing in the last few months, and which we’ve talked about here previously, it was only a matter of time until brands started to use Pinterest for tactical executions. This one could potentially be the one of the simplest, yet smartest yet. Read more…
A neat one, to start Obama’s 2012 campaign, directed by Academy Award winning Davis Guggenheim, a trailer of what seems to be a documentary about the things done between 2008-2012: “The road we’ve traveled”.
Could be a follow-up of that fantastic site called WTF Obama has done so far?
(via Cesar Calderon)
I’m (positively) impressed by the number of interactive project Levi’s is launching to push its Spring Summer Collection. After Copper Waste and Cut to Reveal You it’s time for Mix It Up coming once again from Asia/Pacific.
Digital Bulletin reports 02 Ireland has launched an interactive campaign with a competition to promote MMS. The creative, by Agency Republic, invites user to give their own interpretation of a famous movie title, representing it with an digital mobile picture. MMS have to be sent to a shortcode in order to win a fabulous trip to Hollywood.
The Milk Development Council (MDC) in the UK has launched an integrated campaign with the support of the European Commission to promote milk consumption among 11-16 years old girls. It encourages them to increase their dairy intake, and hence calcium, in a bid to halt the rising numbers of women being diagnosed with osteoporosis in later life. Dubbed “Naturally Beautiful”, the initiative takes advantage of a range of media, from tv to cinema, radio and press advertising. Of course there is also an advertainment style microsite supporting the campaign, featuring a quiz, a few milch/cheese/yogurt recipes and a disturbing mannequin.
�Portraits� the new Monster’s campaign is now online with a series of rich media ads. Among he the websites presenting the ads there are Weather.com, About and Lycos, which features a special job section in partnership with Monster.
Dawn Anfuso reports about a new agreement between Volkswagen and Apple to launch on the market the 2003 New Beetle with a complimentary iPod. The news is featured on iMediaConnection in Promo to Watch, in which is said that the campaign will start this week with promotions all through America, both online and offline.
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