Sweet scrolling site that shows the magic behind the scenes of The Life of Pi. Superb transitions and story in the scroll makes this a really nice way to show how movie magic is made.
Cool new site for the release of Jack the Giant Slayer. In the movie an ancient war is reignited when a young farmhad unwittingly opens a gateway between our worlds and a fearsome race of giants. Serving a full dose of HTML5 video, games like ‘if you were a giant how tall would you be?’ and loads of other fun things, this is a cool movie site.
A neat one, to start Obama’s 2012 campaign, directed by Academy Award winning Davis Guggenheim, a trailer of what seems to be a documentary about the things done between 2008-2012: “The road we’ve traveled”.
Could be a follow-up of that fantastic site called WTF Obama has done so far?
(via Cesar Calderon)
This upcoming movie explores in unflinching detail what it means to be out of the loop, to not exist on Facebook, to have to say everything face to face. To write with pen and paper and simply be ‘untaggable’.
As the blurb says “Once in a while a friend request will come along that will change your life forever.” And in case the trailer seems oddly familiar in its storyline, have a look at Mel Gibson directing and starring in a similar flick a while back.
The latest advergame that plays with your Facebook profile has been launched today to promote the upcoming movie Sherlock.
Start here, “hire” a Facebook friend to help you out as Watson and start playing. I’ve just completed the registration and I’m waiting for the challenge to begin… look forward to see what will happen. Since the project has been created by AKQA, my expectations are pretty high
Watchmen, the movie, is generating quite some buzz online, not only among those who loved the graphic novel by Alan Moore. What is really at the core of the discussion is Warner Bros attitude towards spontaneous (and positive) word of mouth around the opening titles sequence released last week with authorization. Well, WB did not like the move by yU+Co, and has “kindly” asked all the websites that posted the video to remove it immediately. Strange but true, the video is almost impossible (but not completely impossible to find. Does this mean entertainment corporations are getting more and more powerful? Or maybe bloggers & co. have lost a bit of their confidence?
My first reaction is to criticize WB for the silly move, but then a doubt started rising in my mind. Was this just a smart PR move to drive more attention around the movie? Who knows. But my opinion is: never play with fire.
Actress Uma Thurman and director Kathryn Bigelow are the two stars involved in the second Pirelli online movie. Last year the tires brand debuted in branded online entertainment with The Call, starring John Malkovich and Naomi Campbell. The new movie, “Mission Zero” has been created to promote the P Zero tyre and features a car chase with Uma Thurman driving a yellow Lamborghini. Being behind a firewall at work I wasn’t able to watch the movie, but looking at the homepage I can’t avoid saying that the poster seriously reminds me of Kill Bill: the association Uma Thurman / yellow is very strong.
Yahoo! is running a special promotion for the upcoming release in Europe of the new Harry Potter movie (on Nov. 18th). Ads for “Harry Potter And The Goblet Of Fire” are appearing on Yahoo’s homepage in the UK, Germany, Italy and Spain. The Harry Potter movie has its own minisite where users can learn more about the characters, play some games and download screensavers, icons, wallpapers and AOL icons. On the minisite visitors can also create their own Christmas wishlist and share it with friends and relatives. Of course all items are Harry Potter related and are available at popular online stores such as Amazon UK. Unfortunately you need a very good sight to read the tiny text and enjoy the wishlist, but I think this is a smart idea to engage users and generate word-of-mouth not only around the movie but also on the related merchandising. This is an example of the email you receive (click the image to enlarge it).
If you’re a Batman fan and you’re looking for an expensive gadget, have a look at the new Citroen C2: it’s branded Batman. Since Batman Begins is currently debuting in movie theaters around the world this is probably an expression of movie marketing at its best (or its worst?). [News via BujiaCreativa]
Steve Hall posts about the film “Respect” launched by BMW to promote its new K1200 R motorcycle. I would say “Respect” to BMW for such a brilliant idea, engaging, entertaining and why not, innovative. Creating a movie for a motorcycle might appear expensive, but think about the huge amount of ads out there. People just don’t care/remember of tv spots, you need to attract them with something new, a product placement in your own advertising movie sounds so brilliant to me. Even if I won’t buy that motorcycle, my perception of BMW as a brand has increased and I’m happy to spread the word…
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