As you all know very well, seeding takes time, spreading an idea virally might require weeks if not even months. This is why Warner Bros has decided to start talking about the new Batman movie almost six months before its official release in theatres… I actually arrive a few days later on this campaign, but on the Catch up Lady blog you can read an extensive recap of the integrated (online & offline) action to start spreading the word about Batman: The Dark Knight. Yes, because one of the most interesting things about the campaign is the use of outdoor advertising to drive traffic to the teaser sites. Also, as you can see from the screenshot above, the teaser site has been actively online only for a few days… Today if you visit it you find an error page which actually “hides” a message from the Joker.
Did you ever wonder what does Batman drink? Well, he has his own drink “Mirinda Batman Blast Berry Fusion”, a soft drink just launched by PepsiCo in India, Malaysia and UAE. A commercial just debuted on Indian television to promote it and a sponsored movie micro-site is also part of the co-marketing effort. Batman drinks this strange Mirinda Blast Berry Fusion, and eats… chicken. According to Propaganda & Marketing (in Portuguese) KFC has just launched a promotion connected to the movie.
If you’re a Batman fan and you’re looking for an expensive gadget, have a look at the new Citroen C2: it’s branded Batman. Since Batman Begins is currently debuting in movie theaters around the world this is probably an expression of movie marketing at its best (or its worst?). [News via BujiaCreativa]
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