If you remember, Batman used to drive a Citroen so now it’s not strange to find out King Kong drives a Volkswagen. Confirming a consolidated co-marketing trend connecting Hollywood and the automotive industry, Volkswagen has launched an “entertainment” section on its website to present the upcoming movie directed by Peter Jackson. If you’re a movie fan, it’s worth visiting, because the content actually brings you behind the scenes.
Did you ever wonder what does Batman drink? Well, he has his own drink “Mirinda Batman Blast Berry Fusion”, a soft drink just launched by PepsiCo in India, Malaysia and UAE. A commercial just debuted on Indian television to promote it and a sponsored movie micro-site is also part of the co-marketing effort. Batman drinks this strange Mirinda Blast Berry Fusion, and eats… chicken. According to Propaganda & Marketing (in Portuguese) KFC has just launched a promotion connected to the movie.
Mercedes-Benz has taken Giorgio Armani’s exposition on the Web. A new micro-site features the itinerant exhibition produced by the Gugenheim Musum New York, and now showing in London. It shows approximately 400 creations of the Italian designer. It’s an interesting example of co-marketing, even though I found it rather plain and somehow sad in the way that it has been realized.
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