Mercedes-Benz takes Armani on the Web
Mercedes-Benz has taken Giorgio Armani’s exposition on the Web. A new micro-site features the itinerant exhibition produced by the Gugenheim Musum New York, and now showing in London. It shows approximately 400 creations of the Italian designer. It’s an interesting example of co-marketing, even though I found it rather plain and somehow sad in the way that it has been realized.