MSN Spain is heavily investing in its Messenger services, signing co-branding deals to make its IM service more and more attractive to its 6 million users. At the moment they are promoting Movimiento Coca-Cola (which features online dating and games), Agenda San Miguel (music videos and competitions to win concerts’ tickets) and Nike Football (with the Nike Ol� 3d).
Reuters reports that Online film download service Movielink is launching a Web site with Internet portal service Lycos in a co-branding deal made in order to widen its customer base. The new site, at http://lycos.movielink.com, will allow Lycos users to easily access films from nearly every major Hollywood movie studio.
Mercedes-Benz has taken Giorgio Armani’s exposition on the Web. A new micro-site features the itinerant exhibition produced by the Gugenheim Musum New York, and now showing in London. It shows approximately 400 creations of the Italian designer. It’s an interesting example of co-marketing, even though I found it rather plain and somehow sad in the way that it has been realized.
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