Did you ever wonder what does Batman drink? Well, he has his own drink “Mirinda Batman Blast Berry Fusion”, a soft drink just launched by PepsiCo in India, Malaysia and UAE. A commercial just debuted on Indian television to promote it and a sponsored movie micro-site is also part of the co-marketing effort. Batman drinks this strange Mirinda Blast Berry Fusion, and eats… chicken. According to Propaganda & Marketing (in Portuguese) KFC has just launched a promotion connected to the movie.
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