Yesterday I liked this site called “6 minutes to midnight”, for the upcoming Watchmen film. I’m not very much a fan of these comic series but it looked interesting to me the way of displaying a teaser trailer, through Rorschach (the name of one of the vigilantes) tests that allow (each) you to get previously unseen content and revealing more info about the film in (i think) a catchy way for the real fans.
Watchmen, the movie, is generating quite some buzz online, not only among those who loved the graphic novel by Alan Moore. What is really at the core of the discussion is Warner Bros attitude towards spontaneous (and positive) word of mouth around the opening titles sequence released last week with authorization. Well, WB did not like the move by yU+Co, and has “kindly” asked all the websites that posted the video to remove it immediately. Strange but true, the video is almost impossible (but not completely impossible to find. Does this mean entertainment corporations are getting more and more powerful? Or maybe bloggers & co. have lost a bit of their confidence?
My first reaction is to criticize WB for the silly move, but then a doubt started rising in my mind. Was this just a smart PR move to drive more attention around the movie? Who knows. But my opinion is: never play with fire.