In the UK for the release of the latest Harry Potter movie, Warner Bros has decided to “use” Twitter. On a dedicated website Twitter users get the chance to send potions and cast spells on the people following them.
Revolution has the details of the campaign. But I’m actually more interested in testing it and asking a lot of questions…
In Germany, it’s Harry Potter fever, with the book set to be released in local language at the end of October. In order to allow the most passionate readers to receive the book immediately on the release date, Amazon DE has setup a huge online bookcase with 350.000 copies of the book available to be pre-ordered. The site and the mechanisms are extremely simple but effective, given the goal they have to achieve: users browse through the shelves, select their own copy, tag it with a nickname and then proceed to the purchase on Amazon’s “regular” pages. Then, the reserved & personalized copy can be shared and showed to friends. Correct me if I’m wrong, but I think this is the first time that Amazon, the “master” of online marketing, chooses to setup a dedicated external minisite to run a promotion. Harry Potter (and the business he’s able to generate) are well worth an exception via Brainwash.
Yahoo! is running a special promotion for the upcoming release in Europe of the new Harry Potter movie (on Nov. 18th). Ads for “Harry Potter And The Goblet Of Fire” are appearing on Yahoo’s homepage in the UK, Germany, Italy and Spain. The Harry Potter movie has its own minisite where users can learn more about the characters, play some games and download screensavers, icons, wallpapers and AOL icons. On the minisite visitors can also create their own Christmas wishlist and share it with friends and relatives. Of course all items are Harry Potter related and are available at popular online stores such as Amazon UK. Unfortunately you need a very good sight to read the tiny text and enjoy the wishlist, but I think this is a smart idea to engage users and generate word-of-mouth not only around the movie but also on the related merchandising. This is an example of the email you receive (click the image to enlarge it).
Harry Potter goes digital: J.K. Rowling has decided to make all six novels available for audio download. The files will be sold on iTunes for prices ranging from $32.95 for a single book to $249 for the whole series. Not exactly a podcast marketing news but certainly a clear example of the new opportunities iPod and other portable MP3 players offer to publishers.
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