The Harry Potter tweet
In the UK for the release of the latest Harry Potter movie, Warner Bros has decided to “use” Twitter. On a dedicated website Twitter users get the chance to send potions and cast spells on the people following them.
Revolution has the details of the campaign. But I’m actually more interested in testing it and asking a lot of questions…
First, it’s a question of trust, because they ask you for your username and password to access your Twitter account, second because I’m curious to see how intrusive Harry Potter is. The idea might sound nice, but if it’s just a new way to spam people, than it will be a new nightmare. Last but not least, what happens if you cast the spell on someone who doesn’t use Twitter but Tweetdeck or Twitterfon or something like that???