Creative Directors are a tough “target audience”. Kontor records and Ogilvy Germany came up with a lovely idea to promote Boris Dlugosch’s new single to the advertising industry. I wish all direct mail was as nice as this.
Yahoo! is running a special promotion for the upcoming release in Europe of the new Harry Potter movie (on Nov. 18th). Ads for “Harry Potter And The Goblet Of Fire” are appearing on Yahoo’s homepage in the UK, Germany, Italy and Spain. The Harry Potter movie has its own minisite where users can learn more about the characters, play some games and download screensavers, icons, wallpapers and AOL icons. On the minisite visitors can also create their own Christmas wishlist and share it with friends and relatives. Of course all items are Harry Potter related and are available at popular online stores such as Amazon UK. Unfortunately you need a very good sight to read the tiny text and enjoy the wishlist, but I think this is a smart idea to engage users and generate word-of-mouth not only around the movie but also on the related merchandising. This is an example of the email you receive (click the image to enlarge it).
“Thirst Out” is Sprite’s under-the-cap promotion which started last Saturday. As explained in the press release, the soft drink brand will offer 52 million prizes in a campaign that will last eight months. Partners is the initiative are Blockbuster and Musicmatch which will provide prizes including mobile phone ringtones, movies and videogames and free music downloads.