From Brazil, a website that talks too much, but is amusing to explore. I must admit I didn’t understand much a part from the fact that it promotes Sprite, but I can tell you I really like the design that mixes illustrations and paper cuts.
Click, have fun, and try to resist on the site for at least 900 seconds (like I did), but bear in mind you can’t take your loudspeakers off
I like the way they approach advergames in Brazil, because they look at collaborative solutions, not only at fun for individuals. A few months ago we saw the example of Greenpeace and the award winning WeAtheR project, today we look at this website by Sprite called Jogo de Verdade.
It’s an online version of the Game of Truth: you have a virtual room in which you can invite your friends, there’s a bottle in the middle to be spinned around to decide who has to answers the questions. Everything is simple but quite funny also because in the room users can chat with each other. (thanks Bruno for sharing this)
Together with MSN, Sprite has launched a branded entertainment website. The site targets teens and challenges them creating a graffiti design using pre-designed stencils and backgrounds. Graffiti can designed in 25 different locations and can voted by other users. The Refreshing Wall also offers a downloadable screensaver that displays, in real time, the newest graffiti designs that users of the site are creating. The Refreshing Wall is the second part of a co-marketing initiative online since April with a music site dubbed “The Scenario,” which featured Sprite’s character Miles Thirst. Mediapost reports the news and the opinion of Gayle Troberman, MSN’s head of branded entertainment:Experiences on the Web –they can’t be passive–they need to be active, particularly when you’re looking at the teen audience. That’s very much at the heart of what the Wall is.”
MSN has announced the 7.0 version of its IM application Messenger and a new service called MSN Spaces through which millions of consumers can share their stories with their friends and family or the entire world. The advertising opportunities offered by the application appear to be particularly attractive. MSN has announced Volvo Cars North America will be the first to run a campaign on MSN Spaces, trying to take advantage of a deeper brand integration through a rather unobtrusive channel. Also Adidas and Sprite have chosen MSN Messenger to make users experience their branded content. Sprite has created “The Scenario” a branded online entertainment experience designed for teens, while Adidas offers branded theme packs to promote its newly launched Adidas_1 Show.
“Thirst Out” is Sprite’s under-the-cap promotion which started last Saturday. As explained in the press release, the soft drink brand will offer 52 million prizes in a campaign that will last eight months. Partners is the initiative are Blockbuster and Musicmatch which will provide prizes including mobile phone ringtones, movies and videogames and free music downloads.
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