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Sprite: spray it, don’t say it

November 8, 2005 at 10:12 by Martina Comments

sprite_mr.gifTogether with MSN, Sprite has launched a branded entertainment website. The site targets teens and challenges them creating a graffiti design using pre-designed stencils and backgrounds. Graffiti can designed in 25 different locations and can voted by other users.
The Refreshing Wall also offers a downloadable screensaver that displays, in real time, the newest graffiti designs that users of the site are creating.
The Refreshing Wall is the second part of a co-marketing initiative online since April with a music site dubbed “The Scenario,” which featured Sprite’s character Miles Thirst.
Mediapost reports the news and the opinion of Gayle Troberman, MSN’s head of branded entertainment:

Experiences on the Web –they can’t be passive–they need to be active, particularly when you’re looking at the teen audience. That’s very much at the heart of what the Wall is.”

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