Digital advertising and marketing: only the best ideas worldwide, since 2003

Adobe fights software piracy with advertainment

November 8, 2005 at 10:47 by Martina Comments

Adobe has just launched a sort of viral marketing initiative to fight software piracy. A video presents the misadventures of Kevin, a creative type hooked on pirating Adobe software, furthermore several info on Adobe’s innovative ideas are presented. The site is localized in five languages, targeting the UK, Spain, France, Portugal and Italy and it’s based on a concept by JWT.

This morning I received an email from Adobe telling me about the webisodes. I didn’t know I signed up for such email (I received it on my private account), but this is not the point. The email was well designed but it contained a huge video attachment of about 2MB. I wonder which are the results of such mailing. How many recipient have actually downloaded the full message? How many opened the attachment?

File under: , ,

2 Responses to Adobe fights software piracy with advertainment

  1. nenelle says:

    The mail you received announced certainly the release of the 2nd espisode. This website is in online since at least one month (but maybe 2 or more). So the sentence “Adobe has just launched” is not really correct :)

  2. Martina says:

    I received the email announcing the first episode in Italian. Probably the site has just been localized then :-)

Advertise here