Listerine took no hostages in its latest campaign in Hong Kong. A flipbook at first sight might seem like an old-style approach. But if when you flip the pages the beautiful girl sends you a kiss that smells like onions, I’m sure you’re gonna be pretty surprised. A perfect combination of experience & coupon marketing that generated an incredible redemption rate. Read more…
Created to raise awareness about organ donation among young people in Mexico, this video for Mexican Red Cross just asks a simple question: “who should be happy when it comes to organs not used anymore by the owner?”
This one is a project of ours at JWT Mexico for Nike Running: an auction site with exclusive Nike products where you don’t use money as your currency, but the kilometers you have accumulated using your Nike+ account. So to get a higher bid you have to run in order to prove that your sweat counts:
JWT Sydney for Kellogg’s All-Bran. The ads were placed at the rear of toilet doors. Simply great
Adobe has just launched copydetected.com a sort of viral marketing initiative to fight software piracy. A video presents the misadventures of Kevin, a creative type hooked on pirating Adobe software, furthermore several info on Adobe’s innovative ideas are presented. The site is localized in five languages, targeting the UK, Spain, France, Portugal and Italy and it’s based on a concept by JWT. This morning I received an email from Adobe telling me about the webisodes. I didn’t know I signed up for such email (I received it on my private account), but this is not the point. The email was well designed but it contained a huge video attachment of about 2MB. I wonder which are the results of such mailing. How many recipient have actually downloaded the full message? How many opened the attachment?
A lot of readers complained for three ads recently appeared in several UK newspapers to promote Andrex’s Moistened toilet paper. One of the creative showed a woman wearing yellow knickers with a cartoon monkey printed on the fabric holding its nose on them and a text asking people: Could you be cleaner? Brand Republic (reg. req.) explains the ads raised several critical comments but the Advertising Standards Authority decided that they were not in breach of the taste and decency code. Personally I just find it amusing. Maybe people are becoming too sensitive.
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