Day of the Dead is probably one of the most reknowned mexican traditions. Also, Mexico is the country where the last (old) Volkswagen Beetle was made, so this year Grupo W came up with a simple nice idea to celebrate a car that is now gone: an altar honoring it.
With a nice craft and soundtrack, this site is a good way to prove that Flash can still be useful
Created to raise awareness about organ donation among young people in Mexico, this video for Mexican Red Cross just asks a simple question: “who should be happy when it comes to organs not used anymore by the owner?”
This one is a project of ours at JWT Mexico for Nike Running: an auction site with exclusive Nike products where you don’t use money as your currency, but the kilometers you have accumulated using your Nike+ account. So to get a higher bid you have to run in order to prove that your sweat counts:
This is a little personal moment i wanted to share. Last year i was invited to speak at a TEDx event in Mexico City and, to be honest, i had no clue on the topic i could talk about at first.
Well, let’s get this right from the beginning. It’s not the absolute first radio spot you can read. This campaign from Brazil already won a Gold Lion in Cannes last year. However this campaign from Mexico is so smart in terms of connection between media and concept that I really don’t care if it’s not a media first as they claim. Read more…
A lovely work from Mexico. It’s a paper world. Cru de Ladies and BBDO Mexico created this video in just two weeks to promote notebook brand Scribe.
Big ideas begin on paper. Big ideas are damn simple. via Fubiz
In Mexico, our friends at Grupo W made a qualitative and original website for Unilever’s brand Rexona (aka Sure).
To promote its Sportfan range, the brand invites you to compete through a series of different games. You’d better perfectly know Mexican football for one of them, if not you can still enjoy the freekick game as I did!
The 8 best players will be selected, and will have the chance to follow the Mexican national football team on its way to the next World Cup. That means 4 qualification games and then 4 games in South Africa. That is in the case of the team getting qualified, if not, winners will have to find consolation with friendly games… (Rexona is an official sponsor of the team).
Advergames with a sexy touch are an habit in Axe’s online marketing strategy. The latest one comes from South America, it has been created by Lowe Mexico, but it’s based in Brazil, in the hot Rio de Janeiro. Yes, Rio is terrribly hot, and with so many beautiful girls around sweaty armpits are boys’ worst nightmare. Luckly, there is Axe Seco Ultra Focus.
A funny and strong product related concept for a nicely developed game, quite basic in its gameplay, but definitely worth generating some buzz.
It takes only one million clicks to save Fermin. There’s a charity organization devoted to save Fermines all over the world, check it out and donate your click. Donating a click takes just a few seconds, and after doing it you’ll be awarded with a proper certificate. And there’s even a nice music playing while you’re on the site…
BBDO Mexico for Espn.
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