Could you be cleaner?
A lot of readers complained for three ads recently appeared in several UK newspapers to promote Andrex’s Moistened toilet paper. One of the creative showed a woman wearing yellow knickers with a cartoon monkey printed on the fabric holding its nose on them and a text asking people: Could you be cleaner?
Brand Republic (reg. req.) explains the ads raised several critical comments but the Advertising Standards Authority decided that they were not in breach of the taste and decency code.
Personally I just find it amusing. Maybe people are becoming too sensitive.
I disagree. I think people “are” becoming more sensitive.
Even in an increasingly liberal society, it seems that there are still things that are taboo.
We still use blue liquid when advertising tampons / pads, ducklings and soft cuddly animals when advertising toilet paper, and lies when advertising politicians.
Time will tell as to whether this will change.