Smelly, effective marketing

Listerine took no hostages in its latest campaign in Hong Kong. A flipbook at first sight might seem like an old-style approach. But if when you flip the pages the beautiful girl sends you a kiss that smells like onions, I’m sure you’re gonna be pretty surprised. A perfect combination of experience & coupon marketing that generated an incredible redemption rate.

The coupon on the back of the flipbook offered people a free bottle of Listerine, and 66% of those who were exposed to the smelly message claimed the free sample.

via PSFK