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Tag archives: Listerine

Smelly, effective marketing

on August 10, 2012 by Martina Comments

Listerine took no hostages in its latest campaign in Hong Kong. A flipbook at first sight might seem like an old-style approach. But if when you flip the pages the beautiful girl sends you a kiss that smells like onions, I’m sure you’re gonna be pretty surprised. A perfect combination of experience & coupon marketing that generated an incredible redemption rate. Read more…

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