Adobe is online with a new, impressive website, launched to promote its Creative Suite 3. Everything starts with a card. Move the scroll bar at the bottom to unveil a world of amazing animations created by Goodby, Silverstein & Partners and Mike Kellog.
You can tell they really wanted to impress designers. Copy is practically non-existent…
Oh yes, Photoshop can do wonderful things for you… as this spot by Jung von Matt Hamburg for Adobe tries to demonstrate… Via Adme.
Adobe has just launched copydetected.com a sort of viral marketing initiative to fight software piracy. A video presents the misadventures of Kevin, a creative type hooked on pirating Adobe software, furthermore several info on Adobe’s innovative ideas are presented. The site is localized in five languages, targeting the UK, Spain, France, Portugal and Italy and it’s based on a concept by JWT. This morning I received an email from Adobe telling me about the webisodes. I didn’t know I signed up for such email (I received it on my private account), but this is not the point. The email was well designed but it contained a huge video attachment of about 2MB. I wonder which are the results of such mailing. How many recipient have actually downloaded the full message? How many opened the attachment?
Adobe has launched a new campaign to promote its Creative Suite 2. As reported in the press release the ad campaign aims to create a deeper, more emotional connection with graphic artists, designers and other creative professionals. It was developed by Goodby, Silverstein & Partners of San Francisco. Ads will appear on design publications like Archive, CMYK and Communication Arts and style magazines such as Wallpaper, Surface and Nylon, while online ads will go live on Adcritic.com, CommArts.com and Newstoday.com. Rich Silverstein, creative director and co-chairman of Goodby, Silverstein & Partners commented: “Like our audience, we live, eat, sleep and breathe what creative professionals do on a daily basis, which allowed us to bring special insight and humor into the ads“.
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