Adobe’s cards without a soul
Adobe is online with a new, impressive website, launched to promote its Creative Suite 3. Everything starts with a card. Move the scroll bar at the bottom to unveil a world of amazing animations created by Goodby, Silverstein & Partners and Mike Kellog.
You can tell they really wanted to impress designers. Copy is practically non-existent…
You know I’m the devil’s advocate, but to be sincere I would have l enjoyed a bit of text and, in general some information to put the story in context. As it is now, I feel the experience is great but incomplete. I understand I’m not the target for this product (probably designers are more for a “show, don’t tell” approach) but still, I think they could have done something more than a lovely animation exercise.
What do you think?