Digital advertising and marketing: only the best ideas worldwide, since 2003

Adobe’s cards without a soul

February 28, 2008 at 9:04 by Martina Comments

Adobe is online with a new, impressive website, launched to promote its Creative Suite 3. Everything starts with a card. Move the scroll bar at the bottom to unveil a world of amazing animations created by Goodby, Silverstein & Partners and Mike Kellog.

adobe_cards01.jpg

You can tell they really wanted to impress designers. Copy is practically non-existent…

adobe_cards02.jpg

You know I’m the devil’s advocate, but to be sincere I would have l enjoyed a bit of text and, in general some information to put the story in context. As it is now, I feel the experience is great but incomplete. I understand I’m not the target for this product (probably designers are more for a “show, don’t tell” approach) but still, I think they could have done something more than a lovely animation exercise.

adobe_cards03.jpg

What do you think?
via Cpluv.

File under: ,

2 Responses to Adobe’s cards without a soul

  1. KC says:

    Ugh.. nicely done.. i just don’t get it….

  2. baldo says:

    great, really… the problem is to be good enough with software to do a stuff like this!

Advertise here